Conversion rate optimisation doesn’t just have to be for site’s that generate revenue for their companies. Every site, regardless of purpose, should be the hardest working part of your company. Ensuring it is working to its maximum therefore is crucial to any large-scale marketing strategy that you may have in place for your business. CRO is the methodology that looks at where your current site is letting you down, or could be halting potential customers, and then the solutions that will best solve these issues.
Although you could be aware of issues that are affecting your site’s performance, understanding which solution will solve it is another. Google Analytics and Audit tools can be an excellent indictor for underlining issues on your site, as can user testing. However the issue that CRO and CRO Agencies seek to solve is a much large issue surrounding ROI and spending money on development that doesn’t actually improve your site.
Ask yourself, do you know 100% that the last piece for development that your company invested in actually solved the issue you were seeking to solve? The most likely answer in this case is going to ‘i don’t know!’. A CRO Agency will look to fundamentally address this issue by using a number of techniques to directly test solutions to a problem side by side. No this can easily be done with a number of CRO Tools that will help illustrate exactly which solution will improve the performance of your site the most.
However, most people wrongly assume that this can only be achieved for eCommerce site’s as these websites will often have a clear purpose of selling products so improvements to a product page or checkout process can easily be actioned. More traditional site’s such as those which act as lead generation tools for their company’s can also be improved using similar methods seen on eCommerce sites!